What your customers say about you is the lifeblood of your business.
The service industry runs on reviews and testimonials. The more you have, the more people trust you. That’s especially true for photographers looking to expand their clientele.
But how do you get more reviews?
Like any other industry, happy clients tend not to write reviews. After all, when people hire you, they’re expecting you to do great work. It’s only when something doesn’t meet their expectations that they go to their laptop to type out a not-so-glowing review.
Luckily, there are three easy tactics photographers can use to get more positive reviews.
Make it Easy
People shy away from things they don’t understand. If something’s too complicated, we tend to just give up. It’s human nature.
That’s why it’s so important for you to make it easy for your clients to leave reviews for you.
One of the biggest mistakes people make is asking for multiple reviews. If you’re focused on getting more Google reviews, ask them to leave one on Google. If you’re trying to boost your Facebook business page, let them know. Don’t ask your client to leave multiple reviews in multiple places.
You run the risk of appearing like you don’t appreciate their time, and even if they agree to leave multiple reviews, they’ll probably be surface-level comments that aren’t very helpful. More on that in the next section.
Tell Them What You Want
So many reviews say the same thing, and they aren’t that helpful to future clients looking for a photographer.
Most photographer reviews read something like this: “Our photographer was so friendly and easy to work with! She did a great job with our photos, and we’re recommending her to all our friends.”
It’s fine… but it’s a little boring, right?
There’s nothing in boring photographer reviews that help other people understand what kind of professional you are.
Here’s the solution for boring reviews: Give your clients an idea of how to write the review. Tell your clients what kind of feedback you’re looking for. (They won’t mind.) Mention a specific challenge or problem you had to solve during their shoot. If you already have good, detailed reviews, send them as examples!
Remember, great reviews and testimonials speak to your expertise and how you approach your craft.
Ask the Right Way
So many people forget to ask for reviews. If they happen to remember to ask, they ask the wrong way and either don’t get the review or don’t get the review they were looking for.
Here’s how to ask for a client review the right way.
Make the ask thoughtful. After a successful shoot, when they’re really excited about the project, ask them in person or send them a quick and personal thank-you note, telling them that you appreciate their business and asking them if they would mind writing a review for you.
Don’t forget to let them know how much you enjoyed working with them.
After you ask for the review, make sure you tell them how to leave a review — Do you want it emailed? Do you want them to leave a review on Google? Something else?
It might feel a little like coaching, but it makes the review process much go really smoothly.
Landing a positive client review can seem like an extra step, but it’s an important one for the growth of your photography business.