You have great clients. They love your work. They’re even willing to write a glowing review.
Except… what’s the best way to use it?
Sure, you could just post it on Instagram and use the #Testimonial hashtag, but there must be a better way, right? The quick answer is, yes.
Here are our five ways photographers can leverage positive reviews.
Using client reviews on your website is a no-brainer. But so many photographers don’t use them effectively. For example, most potential clients aren’t going to your website to read reviews. They know that you’re cherrypicking and moderating the reviews on your website. If they’re interested in reading reviews, they’ll go to a third-party like Google or Facebook.
But if you use them the right way, client reviews on your website can still be effective. Think about using your reviews to punctuate and add variety to your portfolio. Your website visitors will be able to put a name with a face when they read the review, and that’s powerful. You should also consider using reviews and testimonials on your home page for social proof.
Your home page is (probably) your most-visited page, so featuring a few tasteful reviews is a good way to hook people the first time they visit your website. Reviews are also a nice touch on your contact page, giving people just a little extra encouragement to reach out to you.
Melon makes is easy to add real verified Google reviews to your website that update automatically. We call it the ‘wall of love’ and it has a huge impact on potential clients.
2.Video Testimonials on Social Media
Written testimonials are great, but seeing is believing.
If you have clients who are comfortable giving you a review on video, take them up on it! Video makes things personal, and it’s a great way to build your reputation online.
Videos tend to get more engagement on social than other types of posts. And video testimonials work really well on Facebook and Instagram because they play automatically, so as people scroll through their timelines, they see your testimonial rolling without clicking a play button. Using closed captions can help reach people who leave their phones in silent mode.
3.Using Clients as References
You can collect all the reviews you want, but the best testimonials are the ones that don’t involve you at all. When you’re speaking with a potential client, there’s nothing that can seal a deal like offering them references.
If you have a handful of clients who are really happy with your work, you should approach them about becoming your references. Of course, you don’t want to overload them with emails and phone calls, so explain how you’d use them. Some clients won’t be into it, but if you can get two or three, you’re golden.
There are few things on the web more powerful than a positive Google review.
Google reviews are so powerful for two reasons. First: Google uses them as a local SEO ranking factor. The more positive reviews you have, the more often you show up in Google searches for photographers in your area. Second: Google’s a third-party source, so you don’t control what people write. They’re totally authentic, and that makes them more powerful than any reviews you post on your website or social media accounts.
After a successful shoot, don’t be afraid to ask your clients to review you on Google. The best time to ask is right after you send the client their final edits.
Even better, with Melon, you simply enter your client’s name and email and we take care of the rest. We’ll email your client with an invitation to leave a Google review for you. Melon also uses smart reminders – we automatically sense if your client has left a review and if not, send out 2nd and if needed, 3rd email reminder.
Changing Your Perspective
This one is a little different from the others, but it’s a great way to find new clients. It’s so easy for professional photographers to assume their clients use the same words they use, but that’s not always the case. When you get reviews or testimonials from your clients, pay close attention to the words and phrases they use to talk about your photography services.
After you get a sense of how your clients talk about what you do, take a second look at your website, your social media content, and your marketing materials. Are you speaking their language? Are you marketing yourself in a relatable way? Are you using too much professional jargon that could be going over potential clients’ heads?
Put yourself into your client’s shoes and think about how you can make your website and social media more approachable. It’s a quick and easy win.